Only Alan’s longtime, most diehard and loyal fans know that Stronger Team, LLC was actually formed in 2007 with the mission of teaching a safe, sound basketball-specific strength & conditioning philosophy and methodology to players and coaches around the world(from youth to the NBA). The goal was to provide coaches with a proven, practical system for reducing the occurrence the injury and increasing the basketball-specific athleticism in their players… thus creating a Stronger Team on the court.

In 2017, Alan decided to pivot (pun intended) and utilize this same foundational philosophy to help businesses, organizations, and brands become a Stronger Team off the court by teaching proven principles to effectively raise performance, leadership, and culture.